Sunday 10 July 2011

What is Trademark

What is a Trademark ?

A trademark is a sign which can distinguishes the goods and services of one trader from those of another. A mark can be words, logos, sign, pictures, names, letters, numbers or a combination of these.

A trademark is used as a marketing tool to enable customers in recognizing the product of a particular trader.

The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common law trademark may also file suit.

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